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介绍了市场经济背景下中国科技期刊面临的问题,以中国水利行业科技期刊的发展为例,提出了科技期刊如何走出困境的对策:适应市场经济要求,树立效益和市场理念,开展行业期刊调查;期刊读者调查;专家队伍调查;广告对象调查;与高校协办;发动编委会;组建理事会;强化内部管理。
This paper introduces the problems faced by Chinese sci - tech periodicals under the background of market economy. Taking the development of sci - tech periodicals in China ’s water conservancy sector as an example, this paper puts forward the countermeasures of how science sci - tech periodicals can get out of the dilemma: to meet the requirements of market economy, establish benefits and market concepts, Journal readers survey; Expert team survey; Advertising target survey; Co-host with colleges and universities; Initiate editorial board; Establish council; Strengthen internal management.