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河南农村消费市场的主要问题表现在 :消费市场不健全、消费模式单一、消费不合理、消费水平不高 ,且不平衡。消费不足的原因是农民的消费观念相对滞后 ,农民收入增幅趋缓 ,农村基础设施薄弱 ,农民负担严重 ,农村消费环境欠佳 ,适农产品有效供给不足 ,农村市场体系不健全。为此 ,必须引导农民树立正确的消费观念 ;研究农民需求 ,把握农村市场特点 ,制定适度的消费战略 ;增加农民收入 ,减轻农民负担 ,调整商品结构 ,完善社会保障体系 ;改善农村消费环境 ,加大农村市场建设和管理 ,加快小城镇建设
The main problems of Henan rural consumer market are as follows: the consumer market is not perfect, the consumption pattern is single, the consumption is not reasonable, the consumption level is not high, and the imbalance is not reached. The reason for the lack of consumption is that the concept of peasants ’consumption is relatively lagging, the income growth of peasants slows down, the infrastructure in rural areas is weak, the peasants’ burden is heavy, the rural consumption environment is not good, the effective supply of suitable agricultural products is insufficient, and the rural market system is not perfect. To this end, we must guide farmers to establish a correct concept of consumption; research needs of farmers, grasp the characteristics of the rural market, develop appropriate consumption strategy; increase farmers’ income, reduce peasant burden, adjust commodity structure, improve social security system; improve rural consumption environment, plus Large rural market construction and management, accelerate the construction of small towns