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随着我国电视事业的不断发展,电视节目的内容也呈现出多样化的趋势,电视作为一种传统的主流媒介,既要不断强化其在宣传报道中的主导地位,又要与其他新兴媒介竞争与合作,求得更大发展,实现双赢,机遇与挑战并存。本文结合县级电视台新闻宣传工作实践,就电视创新新闻宣传方法做了一些初步思考和探索。
With the continuous development of the television industry in our country, the content of TV programs also shows a diversified trend. As a traditional mainstream media, TV should not only continuously strengthen its dominance in media coverage but also compete with other emerging media And cooperation, seek greater development and achieve win-win situation, opportunities and challenges co-exist. Based on the practice of news propaganda at county-level television stations, this paper makes some preliminary thoughts and exploration on the methods of TV innovation news propaganda.