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美国Ziba设计公司对消费者内心需求的探索始于团队初建的一个橡皮刷。从那时起,Ziba公司每设计一个产品都要竭尽全力找到消费者对产品的真正需要。Ziba设计公司运用大量的人类学和民族学的工具以及技术,连同更加传统的,同时符合Ziba和客户需要的设计方法,传达深度有意义的见解,以适当的方法得到最高的价值和影响的可能。Ziba设计团队人员包括社会学家、设计战略家和设计师,从而确保领悟和创意是准确的。设计人类学家揭示出消费者在行为、感官以及怀旧等方面的需求;设计战略家则向设计团队提出一揽子消费者分析,强调需要对竞争产品进行差异化处理,并要求与品牌有相关性;设计师通过与战略家的密切合作,描绘出各种新产品的发展前景,从而确保了消费者的需求在激动人心的新产品设计中得到体现。Ziba设计公司通过文化体验、体验当地生活、锁定目标和走访家庭等方法,以“探索心灵”的做法进行文化浸没式的体验。《设计》杂志对美国Ziba设计公司进行了专访。
The exploration of the inner needs of consumers by the American Ziba Design Company began with a rubber brush which was initially built by the team. Since then, every design of a product by Ziba has done its utmost to find the true consumer need for the product. Ziba Design uses a broad range of anthropological and ethnographic tools and techniques, along with more traditional design methods that are in line with Ziba and customer needs, to convey deep, meaningful insights and to get the highest possible value and impact possible in the right way . The Ziba design team includes sociologists, design strategists and designers to ensure that insights and ideas are accurate. Design anthropologists unveil consumer demand for behavior, senses and nostalgia; design strategists present a package of consumer analyzes to the design team that emphasize the need to differentiate competing products and require brand relevance; By working closely with strategists, designers have delineated the promise of new products to ensure that their needs are reflected in exciting new product designs. Ziba Design, Inc. through the cultural experience, experience local life, targeting and visiting families, etc., to “explore the soul” approach to cultural immersion experience. Design magazine conducted an exclusive interview with Ziba Design.