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近年,口述传统资源作为一种文化,渐渐得到社会的关注。但是,因为其内在特性和外在环境所带来的阻力,口述传统资源的产品和服务开发面临诸多难题,这不利于有效保护传统资源,也影响了市场化运作进程。在分析民族民间口述传统资源产品和服务开发所面临困境的基础上,提出有针对性的对策和建议,以达到促进民族民间口述传统资源产品和服务开发,带动区域经济发展和保护传统口述资源的目的。
In recent years, oral traditional resources have gradually gained the attention of the community as a culture. However, because of its inherent characteristics and resistance brought by the external environment, the development of products and services that dictate traditional resources faces many problems, which is not conducive to the effective protection of traditional resources and the marketization process. Based on the analysis of the predicaments faced by the development of folk traditional oral products and services, this paper puts forward some countermeasures and suggestions to promote the development of national folk traditional products and services, promote regional economic development and protect traditional oral resources purpose.