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社会经济的发展带来了人们物质生活水平和精神追求的提升,作为艺术形式的一种,平面设计给人们带来了极大的艺术享受,同时随着人们审美水平的提升和变化,平面设计也面临着越来越多的挑战。为了更好地促进自身发展和进步,平面设计工作者在开展设计工作的过程中必须时刻保持创意思维的投入,只有不断地创新才能获得长期的发展。文章从平面设计的创意来源进行研究,分析了创意思维对于平面设计的重要作用,并通过对平面设计创意的实现途径入手,探讨促进平面设计更好发展的路径。
As a form of art, graphic design has brought great artistic enjoyment to people due to the development of social economy brought forward by people’s material and spiritual life. At the same time, with the improvement and change of people’s aesthetic level, graphic design Also face more and more challenges. In order to better promote their own development and progress, graphic design workers in the design process must always maintain the creative thinking of inputs, only by continuous innovation in order to obtain long-term development. This paper studies the origin of graphic design, analyzes the important role of creative thinking in graphic design, and discusses the ways to promote the development of graphic design through the realization of the creative ideas of graphic design.