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蜂终定律诺贝尔经济学奖得主、心理学家丹尼尔·卡尼曼和他的同事发现,我们对过去体验的记忆由两种因素决定:事情达到极限(最好或最坏)时我们的感受,以及事情结束后我们的感受。这也就是所谓的峰终定律,我们用它总结自己的体验,并作为日后评价新的体验的参考依据。这种体验总结又反过来影响我们是否再来一次的决定。实验者被要求试听两段大声且让人难受的噪声。第一段噪声持续了8秒,第二段持续了16秒。第二段噪声前8秒的内容跟第一段一模一样,后8秒虽然也
Beekeeper’s Law Nobel laureate in economics, psychologist Daniel Kahneman and his colleagues found that our memory of the past experience was dictated by two factors: what we felt when things reached the limit (best or worst) , And how we feel when things are over. This is the so-called law of the end of the peak. We use it to summarize our experience and serve as a reference for evaluating new experiences in the future. This summary of experiences in turn influences whether or not we make the decision again. The experimenter was asked to listen to two loud and uncomfortable noises. The first period of noise lasted 8 seconds, the second period lasted 16 seconds. The second paragraph of the first 8 seconds of noise content exactly the same as the first paragraph, although after 8 seconds