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一、问题 笔者多年从事《教学与管理》杂志的编辑工作，在工作中，随着刊物订户的逐年上升，社会效益明显提高，自然来稿数量也迅速增长 (每月约 900篇 )。面对大量的自然来稿，作为编辑，如何在众多的稿件中选取符合广大读者胃口的稿件，使刊物的社会效益和经济效益同步增
First, the problem The author for many years in “teaching and management” magazine editorial work, in the work, with the publication of subscribers increased year by year, social benefits significantly improved, the number of natural contributions is also rapidly increasing (about 900 a month). In the face of a large number of natural contributions, as an editor, how to select manuscripts satisfying the needs of readers from a large number of manuscripts so that the social benefits and economic benefits of the publications increase simultaneously