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多年来,整合传播一直是业界谈论行销传播趋势的主流话题。笔者发现,整合行销传播理念对电视媒体的发展变革具有非常重要的指导意义,它为以顾客为导向建立媒体
Over the years, integrated communications has always been a mainstream topic in the industry about the trend of marketing communications. I found that the concept of integrated marketing communication on the development of television media has a very important guiding significance for the development, which is based on customer-oriented media