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三、对我国快餐与餐饮发展的启示与建议1、突出企业个性化特色经营,满足消费需求多样化的趋势。21世纪餐饮业的需求主流将走向多元化的特点,不单是从中国看,从日本、韩国的市场发展看也表现的更加明显。在市场发展多样化的格局中,竞争更趋激烈,对企业的经营特色与个性要求更高,特别是在品牌品种、企业定位与发展模式方面要有鲜明的个性特色。我国餐饮企业的发展速度快,但在个性化和特色经营方面存在着不足或雷同的现象,一些餐饮企业过于追
Third, the development of China’s fast food and catering inspiration and suggestions 1, highlighting the business characteristics of individual businesses to meet the diverse needs of consumer trends. The demand mainstream in the catering industry in the 21st century will move toward diversification. It is not only seen from China, but also from the perspective of market development in Japan and South Korea. In the pattern of diversified market development, the competition is fiercer and tougher, with higher requirements on the operating characteristics and individual characteristics of the enterprises. In particular, it is necessary to have distinctive personality characteristics in terms of brand varieties, enterprise positioning and development modes. The rapid development of China’s catering business, but in the personalized and distinctive business there is a lack of or similar phenomenon, some restaurants too chase