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公共关系学是一门新兴的科学。在招商引资工作中,公共关系学发挥着信息发布、环境监测、市场分析、趋势预报、组织协调、决策咨询、投资引导、接洽谈判等多种功能,具有很强的综合性、针对性和实用性.本文试图就“招商引资的公共关系”作些粗浅的探讨。一、优化投资环境,是招商引资公关的重要基础投资环境的优劣,直接关系到招商引资公关成效的好坏。在招商引资公关中,给投资者
Public relations is a new science. In the work of attracting foreign investment, public relations plays a variety of functions such as information release, environmental monitoring, market analysis, trend forecast, organization and coordination, decision-making consultation, investment guide and negotiation and negotiation, etc. It has strong comprehensiveness, pertinence and practicality This article tries to make some superficial discussions on the “public relations of investment attraction”. First, to optimize the investment environment is an important basis for investment promotion public relations Pros and cons of investment environment, is directly related to the effectiveness of investment promotion public relations. In the investment public relations, to investors