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在欠发达地区,晚报的发展受到城市规模和当地经济、文化发展的限制,不能照搬发达地区晚报发展的成功模式,而应寻找适应本地实际情况的新思路。 大同市是我国重要的煤炭生产基地,近年来,由于煤炭市场疲软,大同市的经济发展落后于全国其它同类城市。同时,全市280万人口中,城市人口只有百万人(其中40万左右是矿区人口),居民文化消费水平偏低,全市每百人订阅报刊12.63份,远远低于山西省的平均水平。怎样在这样经济文化相对落后的地区发展晚报事业?
In the underdeveloped areas, the development of the evening paper is limited by the size of the city and the local economic and cultural development. It can not copy the successful pattern of the development of the evening paper in the developed areas. Instead, it should find new ideas that adapt to the local conditions. Datong is an important coal production base in China. In recent years, due to the weak coal market, the economic development in Datong lags behind other cities in the same country. At the same time, of the 2.8 million people in the city, only one million people live in the urban area (about 400,000 are mining population), and the residents’ cultural consumption level is low. The city subscribes to 12.63 copies of newspapers and periodicals per 100 people, which is far below the average level in Shanxi Province. How to develop the evening newspaper business in such a relatively backward area of economy and culture?