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互联网的影响力已经渗透到各行各业,从最初淘宝天猫等电商兴起,玲琅满目的茶叶、茶具均可通过网络购买,到现在一些平台整合传统手艺人的茶器皿作品进行线上拍卖,互联网和茶行业的跨界玩法也越来越多。不过随之而来的以假乱真、以次充好现象也层出不穷。普洱茶,一直以来吸引着无数爱茶的人,但近年来,在资本的炒作之下,古树茶价格高涨,让消费者难辨真假,普洱茶行业也经历了价格暴跌的低谷,行业发展的瓶颈使传统古茶树行业的创新转型势在必行。
Internet influence has infiltrated all walks of life, from the initial rise of Taobao Lynx and other e-commerce, a wide range of tea, tea can be purchased through the Internet, and now some platforms integrate traditional craftsmen’s tea utensils online auction , The Internet and tea industry more and more cross-border play. However, followed by real ones, shoddy phenomenon is also emerging. Pu’er tea, has always attracted countless lovers of tea, but in recent years, under the speculation of capital, the ancient tree tea prices so that consumers can hardly tell the truth, the Pu’er tea industry has also experienced the plunge in prices, the industry The bottleneck of development makes the traditional transformation of the ancient tea industry is imperative.