论文部分内容阅读
近年来酶制剂行业竞争也日趋激烈,价格竞也在加剧,影响了行业的整体盈利水平。本文阐述了酶制剂行业在我国发展的背景及现状,以营销组合中最活跃的因素——价格为切入点,分析了不同的定价方法对企业和行业的影响;通过分析了这些定价方法的优点和局限,鼓励企业采用合理的定价方法以避免因定价不当对自身企业及整个行业造成的不良后果。
In recent years, enzyme preparation industry is also increasingly fierce competition, the price competition is also aggravating, affecting the industry’s overall profitability. This paper describes the background and current situation of the development of enzyme preparation industry in our country. It analyzes the impact of different pricing methods on enterprises and industries by taking the most active factor in the marketing mix as the starting point. By analyzing the advantages of these pricing methods And limitations, encourage enterprises to adopt reasonable pricing methods to avoid adverse consequences caused by inappropriate pricing on their own businesses and the industry as a whole.