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创建于1958年的上海民族乐器一厂,由在沪的86家民族乐器制作坊合并而成,是目前国内历史最长、规模最大的民族乐器制造商。几十年间,起起落落,让经营者越发重视对市场的培育。近年来,组建乐队出海演出、在国外设立艺术学校和音乐教室,上海民族乐器一厂借推广民乐营销乐器、开拓海外市场,在取得经济效益的同时,也收获意外的效果:
Founded in 1958, Shanghai National Musical Instrument Factory, which was formed by the merger of 86 ethnic musical instrument workshops in Shanghai, is the nation’s longest and largest national musical instrument manufacturer. Tens of years, ups and downs, so that managers pay more attention to market cultivation. In recent years, the orchestra has set up band performances overseas and set up art schools and music classrooms in foreign countries. With the promotion of folk musical instruments, a factory of Shanghai national musical instrument has opened up overseas markets and obtained economic benefits as well as unexpected effects: