论文部分内容阅读
研究电影的消费市场,不仅是一个重要的理论问题,而且是一个迫切的实践问题电影从艺术品的生产(制片厂)、经过流通(发行),最终进入消费市场(影院、俱乐部),构成了一对互相依存、互相影响、互相制约的矛盾统一体。制片厂生产的影片为观众(消费者)所接受,是艺术生产实现其价值(社会效益与经济效益)的前提。在消费市场上不能流通的作品(观众不看),不管其认识价值和艺术价值如何,都没有意义。马克思曾说过:“生产决定消费,同时消费也决定生产。”因此,认真研究电影的消费市场,有利于电影事业的繁荣。研究电影的消费市场,首先要研究电影与观众的关系。当前,对城市电影消费市场有一种片面的估价,认为录象、电视节目及其它文娱活动夺去了电影观众,造成了影院上座率大幅度下降,产生电影“危机”。因而对电影的前景失去了信心。这种认识是表面的,它不符合电影消费市场的实际情况。我认为,电影市场的这种变化,并不是电影本身的“危机”,而是电影事业发展过程中符合客观规律的必然现象。实践证明,我国城市电影消费市场是一个不稳定的跳跃式的马鞍型发展模式。
To study the movie consumer market is not only an important theoretical issue, but also an urgent practical issue. From the production of art works (studio), through circulation (distribution) and finally into the consumer market (theater and club) A pair of conflicting unities that are interdependent, mutually influential and mutually restrictive. Film produced by studios is accepted by the audience (consumers) and is the prerequisite for artistic production to realize its value (social and economic benefits). No work in the consumer market that can not circulate (the audience does not see), no matter what its value of understanding and artistic value, meaningless. Marx once said: “Production decides to consume while consumption decides to produce.” Therefore, a careful study of the consumer market for movies is in the interest of the prosperity of the film industry. To study the movie consumer market, we must first study the relationship between movie and audience. Currently, there is a one-sided appraisal of the urban movie consumer market. Video recording, television programs and other recreational activities have taken away moviegoers, resulting in a drastic drop in cinema attendance and a “crisis” of the movie. Thus losing faith in the future of the movie. This understanding is superficial, it does not meet the actual situation of the movie consumer market. In my opinion, this change in the movie market is not a “crisis” of the movie itself, but a necessary phenomenon that accords with objective laws during the development of the movie industry. Practice has proved that China’s urban movie consumer market is an unstable jumping saddle-type development model.