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淳萃背负了巨大的销售期许——当然也带着不小的营销预算。而这一次,擅长做电视广告产品+明星大规模曝光的欧莱雅,将更多的营销预算投向数字:特别的是他们竟然想打通BAT的整体数据库,为以后的新品引入、消费者画像,打下更多的基础。这可能吗?时隔九年,也就是继2009年在中国首推巴黎欧莱雅洗发水搅局大众洗护发市场后,美妆巨头欧莱雅在日化市场有了新动作。9月1日,美妆日化巨头欧莱雅集团正式宣告将淳萃(Ultra
Chun-extraction carries a huge sales promise - of course, with no small marketing budget. This time, L’Oreal, who specializes in TV advertising products and large-scale star exposure, will put more marketing budgets into the figures: in particular, they wanted to open up the BAT database as a whole so as to introduce more new products and consumers’ pictures into the future More based. Is this possible? After a lapse of nine years, that is, following the 2009 L’Oreal Paris, China’s first shampoo in Paris, the shampoo mass market, the cosmetics giant L’Oreal in the cosmetic market has taken a new action. September 1, the cosmetics giant L’Oreal Group officially announced Chun Cu (Ultra