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2013年已经过去,对于营销传播来说,这是一个充满机遇和变数的年头,特别是新技术不断诞生与社交媒体对人际关系、社会舆论场的深刻介入,导致2013年营销产生了重大的变化。观察这些变化,可以发现其中隐藏着未来营销发展趋势。譬如移动互联网技术被营销者接受和深度应用,移动营销、微信、自媒体等成为企业重要的新营销发力点;譬如社交媒体对舆论的深度介入,让营销“极度透明”;譬如企业越来越倾向于以公开姿态与消费者沟通;譬如硬广告越来越难以为受众接受,“讲故事”和“即时公关”成为企业内容营销的新手段。
The year 2013 has passed. This is a year full of opportunities and variables for marketing communications. In particular, the continuous birth of new technologies and the deep involvement of social media in human relations and social media have led to major changes in marketing in 2013 . Observing these changes can be found hidden in the future marketing trends. For example, mobile Internet technology is marketed and deeply applied, and mobile marketing, WeChat and self-media have become important new marketing forces of enterprises. For example, social media’s deep involvement in public opinion has made marketing “extremely transparent.” For example, enterprises More and more inclined to communicate openly with consumers; for example, hard ads are more and more difficult to be accepted by the audience. “Storytelling ” and “Instant PR ” have become new means of marketing of enterprise content.