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在销售市场上棋逢对手、遭遇竞品打击,是很多产品不得不面临的现状。但大多数经销商面对该情况时,都采取传统方式应对。比如压价、窜货或直接打擂台做促销等,不仅难以取得明显成绩,还会造成产品利润减少,甚至会在本地市场大量树敌。那么,经销商要如何面对竞品的竞争呢?终端买断法加大投入,买断自己产品的优质终端、竞品的优质终端和未曾关注的潜力终端。实现买断之后,要利用自己的优势资源打击竞品
In the sales market, chess every opponent encountered competing products hit, many products have to face the status quo. However, most dealers face the situation, have taken the traditional way. Such as the price, FALSIFYING or directly playing the ring to do promotions, not only difficult to achieve significant results, will result in reduced product profits, or even a lot of enemies in the local market. So, dealers how to face the competition of competing products? Terminal buy-out law to increase investment, buy high-quality terminals of their products, competing products of high quality terminals and potential terminals have not been concerned about. After the realization of buyout, it is necessary to use their own superior resources to combat competitive products