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农资零售终端常常有一个误区,认为销售的商品规格越多,就能获得越高的销量;认为每增加一个商品规格,销量就会自动累加起来。其实,销量不是简单的线性累计,各品牌销量将主要依赖于各自产品质量、市场支持和产品的知名度,销量增加和品种数量增加并不成正比。如果不实施品类优化管理,每个规格、品种花费相同,如库存、财务和运输管理等,会导致销售业绩不好的产品浪费有限资源,而销售业绩良好的产品则会缺乏足够资金支持。
Retail agricultural terminals often have a misunderstanding that the more sales of products specifications, will be able to get higher sales; that each additional product specifications, sales will be automatically accumulated. In fact, the sales volume is not a simple linear cumulative sales of each brand will be mainly dependent on their product quality, market support and product visibility, sales increase and increase the number of varieties is not proportional. If you do not implement category-optimized management, spending the same price for each specification and product type, such as inventory, finance and shipping management, can result in a waste of limited resources on products with poor sales performance, while products with good sales performance can not be adequately funded.