论文部分内容阅读
高职院校的各专业教育直接指向学生就业,以培养学生的实践能力为主,广告设计与制作专业的学生多具备美术基础,因此,在能否培养出具备实践能力的合格人才方面,教学质量评价体系有着很重要的影响。本文首先分析了当前高职院校广告专业教学质量评价的现状以及存在的问题,并结合具体实例,从建立一套行之有效的评价方案、使教学质量评价成为常规工作、建设与合作企业对接的专业特色三个方面,分析教学质量评价体系的改革与实践。
Vocational education in vocational colleges directly point to the employment of students to cultivate the practical ability of students, advertising design and production of professional students with more art foundation, therefore, ability to train qualified personnel with practical ability, teaching Quality evaluation system has a very important impact. This paper first analyzes the status quo and existing problems of the teaching quality evaluation of advertising major in vocational colleges at present, and establishes a set of effective evaluation schemes based on the concrete examples so that the evaluation of teaching quality becomes a regular job and the construction of cooperation with cooperative enterprises The professional characteristics of three aspects, analysis of teaching quality evaluation system reform and practice.