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电商平台颠覆了传统商业的盈利模式和供应链体系,已成为新经济链条上的领头雁;但是电商平台是一种接近于完全竞争的市场结构,存在着交易主体“多”而“小”、虚假交易盛行、侵犯知识产权、信誉评价失真等系统性、机制性缺陷,大大降低了其改造、重组中小企业供应链和价值链的功能;因此,在提升中国企业全球价值链地位和国际议价能力方面,平台模式创新的作用是十分有限的。
The e-commerce platform has subverted the traditional commercial profit model and supply chain system and has become the leading geese in the new economy chain. However, the e-commerce platform is a market structure close to perfect competition with the subject of transaction “more” Systematic and institutional defects such as infringement of intellectual property rights and prejudice on credit rating greatly reduce the function of reorganization and reorganization of supply chain and value chain of SMEs. Therefore, improving the global value of Chinese enterprises In terms of chain status and international bargaining power, the role of platform model innovation is very limited.