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在“两型社会”建设背景下,“三农”报道以及相关研究依然严重缺乏。本文选取湖南省最有影响力的市场化纸媒《潇湘晨报》作为研究对象,从报道来源、内容分类、报道立场、报道体裁、报道数量、报道篇幅和版面安排等项目来探析其“三农”报道的策划和具体运作,力求总结有关经验和教训,以提升“三农”报道的水平,从而推动“三农”问题进一步得到有效解决。
In the context of building a “two-oriented society,” there is still a serious lack of coverage of “three rural issues” and related research. This paper chooses Xiaoxiang Morning Paper, the most influential market-oriented paper media in Hunan Province as its research object, and analyzes its sources such as the source of the report, the classification of the content, the position of the report, the genre of the report, the quantity of the report, the report space, “Report planning and specific operations, and strive to sum up relevant experiences and lessons learned in order to enhance the level of” three rural “coverage, thereby promoting ” Three Rural "problem is further effectively resolved.