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李炼(@老盒子)是谁?也许你会回答:成功的广告人、动画导演、电视剧出品人、网站CEO、CG技术狂人……纵观李炼20年来的从业轨迹,似乎很难用某个身份来界定他。2013年8月2日,《昆塔:盒子总动员》的闪亮登场再次把“李炼”这个名字推向了媒体和舆论的焦点。在外界印象中,李炼从不是个“安于现状”的人。他带领的杭州博采凭借精湛的技术和创意成为了中国广告界的一颗明星。风头正劲时,博采传媒开始创办盒子世界网络社区。而在我们以为博采准备朝网络媒体转型的时候,它又回归CG行业,凭借动画电影《昆塔》将国产3D动画电影推向了新的高度。一位技术出身的CG人,是如何走向原创电影之路的?又是如何将动画电影发展成一个完整品牌的?CGWorld走访了《昆塔》系列导演、博采传媒董事长兼创意总监李炼,他为我们带来了令人耳目一新的答案。
Li Lian (@ the old box) who? Maybe you will answer: successful advertisers, animators, TV series producers, CEOs, CG technology madman ... ... Throughout the 20 years of Li Lian practitioners track, it seems difficult to use a A status to define him. On August 2, 2013, the debut of “Quinta: Box Story” once again brought the name “Li Lian” to the focus of media and public opinion. Impression in the outside world, Li Lian is not a “peace of mind ” people. He led the Hangzhou Boca with superb technology and creativity has become a star in China’s advertising industry. When the limelight, Bocaic media started to create a box world online community. And when we think Boca acquisition ready to transition to the network media, it returned to the CG industry, with the animated film “Quinta” will be made of domestic 3D animation movie to a new height. How did a CG native come to the original movie? And how to develop an animated movie into a complete brand? CGWorld visited the “Quinta” series director, Boca Jun media chairman and creative director Li Lian He brought us refreshing answers.