店面促销:厂商配合最关键

• 作 者: 黄兵
• 机 构: 深圳市标正农资销售有限公司,
• 出 处: 营销界(农资与市场)
• 发表日期: 2014年18期
• 关键词: 促销效果 终端客户 业务员 我愿 盯着 那块 配合度 共担风险 促销方案 这种

和终端客户商量开展店面促销活动的时候,大部分情况下,我发现业务员都很被动,容易被客户牵着鼻子走。客户总是要求我们厂家承担所有费用,并且认为理所当然:你们来推销自己的产品,我配合你们工作,当然所有的费用得你们自己出了。我很反对这种做法,原因很简单:合作才能双赢,你情我愿才能长久,共同投入,相互配合,合力做市场,才有可能使得促销效果最大化。

In consultation with the end-customers to carry out store promotions, in most cases, I found the salesman is very passive, easy to be led by the customer. The customer always asks us to bear all the costs of the factory, and take for granted: You to sell their products, I work with you, of course, all the costs you have out. I am opposed to this approach for the simple reason: cooperation can win-win situation, I hope you can love for a long time, work together, cooperate with each other, together to make the market, it is possible to maximize the effectiveness of the promotion.