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参加过MBA培训的经理人都肯定记得波士顿咨询公司的那个业务增长-市场份额矩阵。这个矩阵以市场份额为横轴,以行业增长率为纵轴。这样,把公司的不同业务放到这个矩阵中,通过市场份额和业务增长比较,就区分成四种业务,分别是“问号”、“明星”、“瘦狗”和“现金牛”。针对不同的业务特点,分别制定出四种不同的公司战略。
Managers who have attended MBA training are sure to remember the Boston Consulting Group’s business growth - the market share matrix. This matrix takes the market share as the horizontal axis and the industry growth rate as the vertical axis. In this way, the company’s different businesses into the matrix, through market share and business growth compared to the four types of business is divided into, respectively, “question mark”, “star”, “thin dog” and “Cash cow”. For different business characteristics, respectively, to develop four different corporate strategies.