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2010年,视频短片《老男孩》在网上面世,出人意料地迅速走红,不足两个月的时间,浏览量超过千万。从此,一个名叫“微电影”的“新物种”开始进入人们的眼帘,引起众多的关注、议论和追逐。由此,有人把2010年称为“微电影元年”。大量微电影被迅速创作出来。数据显示,2011年,市场上出现的微电影已经超过了2000部,在百度上的搜索量达近亿条。微电影越来越热,草根之后,许多名导演、明星也一头扎进微电影创作领域;优酷、腾讯、爱奇艺等视频网站也争相开始生产微电影;华谊兄弟
In 2010, the video clip “The Old Boy” was launched online and unexpectedly gained popularity quickly. In less than two months, the number of views exceeded 10 million. Since then, a “new species” called “Microfilm” has begun to enter people’s eyes, arousing a great deal of attention, discussion and chase. As a result, some people called 2010 “micro-movie the first year.” A large number of micro-movies were quickly created. Data show that in 2011, there have been more than 2,000 micro-movies on the market, with nearly 100 million searches on Baidu. Micro-film is getting hotter and hotter. After the grassroots, many famous directors and celebrities have plunged into the field of micro-film creation. Youku, Tencent, Iqiyi and other video websites are also competing to start producing micro-films. Huayi Brothers