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另类零售商马莎通过战略性错位与战术性错位的高度统一,使其在中国的经营渐入佳境。成功尝试后,马莎百货在华大举扩张的帷幕将迅速拉开。2012年6月1日,英国最大的服装零售商马莎百货在上海的金钟旗舰店盛大开业,这家5680平方米的概念店承袭了马莎全球最新设计风格,它也是马莎百货自2008年进入中国市场将近4年时间开出的第8家门店,这一颇具代表性的大胆举措将正式拉启马莎百货在中国市场大举扩张的战略帷幕。
Martha, an alternative retailer, managed to get better off in China through a high degree of strategic dislocation and tactical misalignment. After a successful attempt, Marks & Spencer to expand the curtain in China will be rapidly opened. June 1, 2012, the UK’s largest apparel retailer Marks & Spencer in Shanghai’s Admiralty flagship store grand opening, this 5680 square meters concept store inherited the world’s newest design style Martha, which is Marks and Spencer since 2008 Enter the Chinese market in nearly four years in the last eight stores opened out, the representative of the bold move will officially pull off Marks & Spencer department store in China to expand the strategic curtain.