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项目化教学在市场营销课程的应用上有一定特殊性。鉴于理论和实务兼顾的教学目标要求,经多年教学改革实践,本课程组总结出具有我院特色的分级别项目化教学模式,从项目的设计、教学内容的选取、教学策略的应用及教学评价体系都区别于普通项目化教学模式,实施该模式教学对全面发挥课程的综合价值,增进教学效果具有较显著的作用。
Project-based teaching has some particularities in the application of marketing courses. In view of the requirements of both theoretical and practical teaching objectives, after years of teaching reform practice, the course group summed up the project-level teaching model with the characteristics of our college. From the project design, the selection of teaching content, the application of teaching strategies and teaching evaluation System are different from ordinary project-based teaching model, the implementation of the model teaching to the full play the value of the curriculum to improve the teaching effect has a significant role.