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现代社会中,广告日益成为影响并左右人们观念与行为的重要因素之一。广告所蕴含的社会文化价值观,对广告受众的道德观、价值观产生潜移默化的影响,其中电视广告对儿童的影响值得引起特别的关注。
In modern society, advertising is increasingly becoming one of the important factors influencing and influencing people’s attitudes and behaviors. The social and cultural values inherent in advertisements have a subtle influence on the morality and values of the advertising audiences. The impact of television advertising on children deserves special attention.