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奥运形象设计系统是奥运会向外界展示其宗旨的窗口,也是奥运人文精神的集中体现。奥运设计是研究奥运人文内涵的重要标志之一,其发展历程也是现代化与民族化结合的奥运文化逐渐建构的过程。奥运设计不应仅仅作为一种文化符号,它的深层意义在于通过设计这一特殊的文化现象,有效地建立起主办国作为一个现代化国家的本土文化形象,并且通过这一形象的建立促进一个国家设计事业的整体发展,而由此带来的设计附加值的增值对于提升国家的竞争力无疑具有重要的推动作用。由此奥运设计的意义超越了人文价值本身而上升到国家整体战略的高度。
Olympic image design system is the Olympic Games to showcase its purpose to the outside world window, but also the concentrated expression of the humanistic spirit of the Olympic Games. The design of the Olympic Games is one of the most important symbols to study the connotation of the humanities in the Olympics. Its development is also a process of gradually constructing an Olympic culture integrating modernity and nationalization. The Olympic design should not be used merely as a cultural symbol. Its profound meaning lies in effectively establishing a local cultural image of the host nation as a modern nation through the design of this special cultural phenomenon, and through the establishment of this image, a country The overall development of the design business, and the resulting added value of design added value undoubtedly plays an important role in promoting the competitiveness of the country. Thus the significance of the Olympic design goes beyond the humanistic value itself to the height of the overall national strategy.