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户外可以说是历史最长的广告媒体,现在,新技术正在让它改头换面。记得两年前,我在接受一家业内媒体采访时曾经被问到一个问题:能否预测一下未来5年的户外媒体发展状况,当时我的回答是:很难预测,不要说5年,就是2年都很难预测,原因就在于,与过往几十年户外媒体的发展历程不同,现在各种各样的新技术正在越来越多地被运用于户外媒体行业之中,这些新技术的进入,给户外行业带来了前所未有的质的变化,户外行业的发展速度和发展方向都呈现出与以往截然不同的状况,如果仅仅凭借过往的媒体经验很难
Outdoor is arguably the longest-running advertising medium, and now new technology is making it a makeover. I remember two years ago when I was interviewed by an industry media, I was asked a question: Can you predict the development of the outdoor media in the next five years? My reply was: It is hard to predict, let alone 5 years, that is, 2 The reason is that, unlike the development of outdoor media in the past few decades, a variety of new technologies are increasingly being applied to the outdoor media industry. The entry of these new technologies , To the outdoor industry has brought unprecedented qualitative changes, the outdoor industry, the pace of development and development are showing a completely different situation with the past, if only by virtue of past media experience is difficult