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笔者一直认为,做市场关键要拥有激情和忙碌,前者用来保持冲劲和创新的本能,后者让自己时刻置身于信息化社会,去体验竞争的残酷态势和压力下的抗争自救。卡耐基说过,要忙碌,要保持忙碌,它是世界上最便宜的药。这药,虽则苦口,但却回味绵长,治病救人。说起营销,无论是西方的导师还是国内的大师都做过精辟的论述,其特质就是根据消费者三个不同层次的需求:使用需求,心理需求,潜在
I have always believed that the key to the market should be passionate and busy, the former used to maintain the instinct of innovation and momentum, the latter to allow himself always in the information society, to experience the cruel situation of competition and pressure to fight self-help. Carnegie has said that to be busy and keep busy, it is the cheapest medicine in the world. This medicine, though bitter mouth, but aftertaste longevity, medical treatment to save lives. Speaking of marketing, whether Western mentor or domestic masters have done incisive discourse, its character is based on three different levels of consumer demand: the use of demand, psychological needs, potential