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消费者购物观念和模式的变化,导致中国企业的发展路径随之改变。本文从消费环境的变化来解析企业对自己发展道路的思考和变革。2013年7月中旬,国家统计局发布了中国2013年第二季度国民生产总值(GDP)数据,同比增长7.5%。中国的经济发展仍处于缓增长阶段。受大环境影响,中国快速消费品市场二季度增长也随波逐流,没有显现出发力迹象。消费者购买和使用洞察市场研究机构Kantar Worldpanel的最新报告表明,截至2013年6月14日的第二季度较去年同期相比,中国城市的快速消费品市场销售额仅增长了7.1%。该增长率低于第一季度的8.4%,也创近两年来季度同比增长率新低。
Changes in consumer shopping concepts and models have led to changes in the path of Chinese enterprises’ development. This article from the change of consumer environment to analyze the thinking of enterprises and their own development path and change. In mid-July 2013, the National Bureau of Statistics released China’s second-quarter gross domestic product (GDP) in 2013, an increase of 7.5% over the same period of last year. China’s economic development is still at a slow growth stage. Affected by the macroeconomic environment, the growth of China’s fast moving consumer goods market also dwindled in the second quarter, showing no signs of strength. Consumer buying and usage insights Recent reports from market research firm Kantar Worldpanel show that for the second quarter ended June 14, 2013, Chinese FMCG sales increased only by 7.1% from a year earlier. The growth rate is lower than the 8.4% in the first quarter, but also the lowest rate of growth in the same quarter in the recent two years.