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近来,传媒与地产、金融、娱乐一起被一些经济学家们称之为“四大高利润产业”。“传媒产业化”已形成业内共识。有些资本雄厚、眼界高迈的企业把染指“传媒”作为新的“经济增长点”,不惜重金去“包装”一家期刊或报纸,这样的事时有耳闻。 综观报刊市场,当前最强烈的反差对比纯文学类报纸、杂志的一蹶不振与财经工商类报刊的火爆崛起。在走俏一族中,唯有定位准确、运作有方的报刊一路大发。虽然业内人士谁都知道报刊刊号作为一种稀缺资源的价值,但仍有捧着金碗饭吃、日子难以为继的主儿。而游离于市场之外、抓不住“卖点”,一切都将免谈。 读一读《世纪末,中国报业整合出击》,或许能给我们那些找米下锅的报刊界老总们一点改变命运的灵感……在西方国家,报刊业早已被视为一个仅次于金融和黄金的产业,利润非常丰厚,以致一些大的银行家和企业家也同时是大报大刊的老板。 长期以来,中国的许多报刊由国家供养着,背对着读者闭门造车,在市场之外生长着,可以说是中国诸多产业中最后一块“未被开垦的处女地”,她终于以其良好的产业前景和丰富的资源优势,引来众多企业家垂涎欲滴。
Recently, the media, together with real estate, finance and entertainment, has been described by some economists as “the four major high-margin industries.” “Media Industrialization” has formed an industry consensus. Some well-capitalized and high-profile enterprises have heard about such things as “media coverage” as a new “economic growth point” and sparing no expense to “wrap up” a periodical or newspaper. Looking at the newspaper market, the strongest contrast between pure literature newspapers and magazines and the boom of the financial, industrial and commercial newspapers and periodicals at the moment is the most intense. In the popular family, the only accurate positioning, well-run newspaper all the way Daihatsu. Although everyone in the trade knows the value of a newspaper as a scarce resource, there are still those who hold a golden bowl of rice to eat, which is unsustainable. And free from the market, can not seize the “selling point”, everything will be free to talk about. Reading the book, “End of the Century, China’s Press Integration Attack,” may give us some insight into the destiny of newspapers and magazines who are looking for rice. In western countries, the newspaper industry has long been regarded as a second only to finance and Gold industry, profits are very rich, so that some of the big bankers and entrepreneurs are also the big newspaper big boss. For a long time, many newspapers and periodicals in China have been supported by the state, behind closed doors and behind the market, and can be said to be the last “untreated virgin land” in many industries in China. She finally has her good industrial prospects And rich resources, attracted many entrepreneurs coveted.