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外资零售巨头一打喷嚏,中国这个“世界工厂”就得发抖!以目前进入中国的外资零售巨头的实力,能够使任何一家中国生产企业迅速发展或者关门歇业。以往的中国生产厂商的竞争逻辑是,厂商密切监视其他竞争品牌的一举一动。一切定价策略,品牌定位,几乎都是水平式的竞争。零售则扮演销售机器的角色,彼此共生,分工清晰。然而眼前生产厂商面临的更大挑战,却是大型零售渠道。像家乐福,有资格和厂商讨价还价,甚至推出自己的品牌产品,与厂商抗衡;世界零售
When the foreign retail giants sneeze, China’s “world factory” will have to tremble! With the current strength of foreign retail giants entering China, any Chinese manufacturing enterprise can rapidly develop or close its doors. The logic of competition for previous Chinese manufacturers is that manufacturers closely monitor every move of other competing brands. All pricing strategies, brand positioning, almost all horizontal competition. Retail plays the role of sales machine, symbiotic with each other and a clear division of labor. However, the bigger challenge now facing the manufacturer, but it is a large retail channel. Like Carrefour, qualified and manufacturers to bargain, and even launched their own branded products, and manufacturers to compete; the world retail