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10月18日在京闭幕的中国共产党的十七届六中全会审议通过的《中共中央关于深化文化体制改革,推动社会主义文化大发展大繁荣若干重大问题的决定》指出,要加快发展文化产业、推动文化产业成为国民经济支柱性产业。这对于已经进入现代服务业、创意产业与文化产业的广告业是一个重大利好。不仅意味着广告集中化、整合化与产业化的进程进一步提速,而且在促使我们加深对于广告与创意的理解。那就是,必须从更为广阔的视角去理解广告、广告业以及一切与之相关的事情。
The “Resolution of the Central Committee of the Communist Party of China on Several Important Issues concerning Deepening the Cultural System Reform and Promoting the Great Development and Prosperity of Socialism” reviewed and passed by the 6th Plenary Session of the 17th CPC Central Committee, which was closed in Beijing on October 18, pointed out: To speed up the development of cultural industries, Promote the cultural industry to become the national economy pillar industries. This is a big positive for the advertising industry that has entered the modern service industry, creative industries and cultural industries. Not only means that the process of centralization, integration and industrialization of advertising further accelerates, but also prompts us to deepen our understanding of advertising and creativity. That is, advertising, advertising, and everything related to it must be understood from a broader perspective.