传播学研究中仪式概念社会意义的理想化及其消解

• 作 者: 刘建明
• 机 构: 武汉大学新闻与传播学院,
• 出 处: 新闻与传播评论
• 发表日期: 2016年00期
• 关键词: 媒介事件 仪式概念 媒介仪式 传播的仪式观 社会整合 传播学研究 媒介环境 商业化转型 卡茨 社会功能

在传播的仪式观、仪式传播、媒介事件等仪式视角下的传播研究中,仪式概念往往被赋予社会整合的理想色彩,具有积极的社会意义。随着媒介环境的变化和研究的深入,仪式概念的内涵逐渐由当初单一的积极功能,演变为复杂的、包含消极意义的社会功能,仪式概念日益褪去其理想色彩,其积极的社会意义被解构。尤其在对媒介事件的仪式性研究中,对其社会整合意义的解构显而易见。媒介的多元化、受众的分化、新媒体的个性化近用、媒介结构的商业化转型,以及受众对社会整合的消极态度,促成了对仪式传播社会积极意义的解构。

In the dissemination of ritual, ritual and media events, the ritual concept is often given the ideal of social integration and has positive social significance. With the change of the media environment and the deepening of research, the connotation of the ritual concept gradually evolved from a single positive function to a complex social function with negative meaning. The ritual concept faded away its ideal color day by day, and its positive social significance was deconstructed . Especially in the ritual study of media events, the deconstruction of its social integration is obvious. The diversification of media, the democratization of audiences, the recent use of new media, the commercial transformation of media structures, and the passive attitude of audience to social integration have led to the deconstruction of the positive significance of ritual communication.