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文章从信息传播学的角度分析年鉴的定位、读者群和发展方向。认为目前的综合性年鉴基本可定位为官书 ,读者群稳定在党政干部、管理人员。从理论上看 ,这一读者群与普通百姓的信息需求是不一致的 ,因而年鉴要做到官民合一 ,实际是不可行的。年鉴要扩大读者群 ,必须走分类细化的道路 ,分类编纂不同类型的年鉴 ,以适应不同读者的需求。
The article analyzes the orientation, readership and development direction of Yearbook from the perspective of information communication. That the current comprehensive yearbook can be positioned as the official book, readership stable in the party and government cadres, managers. In theory, this readership and the information needs of ordinary people are inconsistent, so the yearbook to achieve unity of officials and civilians, in fact, is not feasible. Yearbook to expand the readership, we must take the road to classification refinement, classification of different types of yearbook compilation, in order to adapt to the needs of different readers.