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2013年,汇源果汁携手齐鲁台“主持人送挂历”活动的极大成功,真正反映了强势媒体与著名品牌联姻的必然,也进一步说明了平台与市场如何融合的辩证关系。现在许多策划机构、媒体代理公司,往往抓住一个文案,不问青红皂白,一个劲地向多家企业推荐,多数的结果是竹篮打水——一场空。一个好策划,一个好点子,不一定都适用于每个品牌、适合每个市场。如何运用平台,好点子如何与品牌结合,共同打造一
In 2013, Huiyuan Juice together with Qilu Station “Host to send calendars ” great success of the event, truly reflects the inevitable marriage of strong media and famous brands, but also further illustrates the platform and the market how to integrate the dialectical relationship. Nowadays, many planning agencies and media agencies often seize a copywriter, do not ask indiscriminate, and continue to recommend it to many enterprises. The result of most is that they are empty. A good plan, a good idea, not necessarily applicable to each brand, suitable for each market. How to use the platform, a good idea how to combine with the brand, together to create one