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他带领团队在2013年打通了公司的数字营销生态圈,创新了电子商务带动新品上市的营销模式,最终赢得消费者对品牌的情感认可,并大幅促进公司跨品类产品的销售。一直以来,宝洁披公认为是一家生产优质产品、拥有卓越营销策略的公司,公司的业务建立在深入的消费者研究和强大的营销传播上。包括数字化在内的科技正在帮助宝洁比别人更好地去理解和服务自己的消费者,洞悉消费者脉搏。数字化让宝洁在营销世界里始终以“第一行动者”的角色在消费者所选择的空
He led the team to open up the company’s digital marketing ecosystem in 2013 by innovating a marketing model driven by e-commerce to bring new products to market, eventually winning consumer sentiment toward brands and substantially boosting cross-product sales. P & G has long been recognized as a company that produces quality products and has excellent marketing strategies. Its business is based on deep consumer research and strong marketing communications. Technology, including digitization, is helping Procter & Gamble better understand and serve its own consumers than anybody and gain insight into the pulse of consumers. Digitized P & G in the marketing world has always been to “the first actor” role in the consumer choice of empty