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拜丽德通过IT进行的第二次品牌建设,将品牌实力转化为利润的提升。“没有IT系统,就建不了品牌。”拜丽德集团有限公司的“Belide(拜丽德)”品牌事业部总经理郑建成说。郑建成的另一个身份是拜丽德集团的信息中心总监,承担着用IT系统支持集团旗下成人休闲服品牌“拜丽德”和少年装品牌“coctre(e棵棵树)”的经营。
Bailid through the second IT brand building, the brand strength into profits. “Without a IT system, a brand can not be built.” “Zheng Cheng-cheng, general manager of the Belide brand business unit of Belide Group Co. Ltd., said. Another of Cheng’s identity is the director of Bailid Group’s Information Center, which bears the responsibility of using IT systems to support the group’s adult casual wear brand ”Bailid“ and the brand of ”Coctre" Business.