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本文探讨了广告学互动教学的关键环节,并在此基础上提出了整个授课过程中互动教学的具体教学方法,从基础理论互动和实务操作互动两部分进行探讨,以期为其他课程教学模式的创新提供一定的理论依据。
This article explores the key aspects of the interactive teaching of advertising, and on this basis puts forward the specific teaching methods of interactive teaching throughout the teaching process. It explores the interaction between basic theory and practical operation in order to promote the innovation of other teaching modes Provide a certain theoretical basis.