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随着社会的进步,我国继农业经济、工业经济和服务经济之后,进入了体验经济时代。所谓的体验经济,即企业在商业活动过程中以服务为舞台、以商品为道具,环绕着消费者,创造出值得消费者回忆的活动。体验经济是以创造个性化生活及商业体验获取利润的。“体验”也广泛地渗透到各个设计领域。鞋作为高舒适度要求的商品,更加符合体验经济发展趋势。鞋类专卖店作为鞋类品牌的终端销售平台及品牌传播载体,体验式设计发展呈必然趋势。
With the progress of society, China has entered the era of experience economy following the agricultural economy, industrial economy and service economy. The so-called experience economy, that is, companies use services as a stage and commodities as props in the course of business activities to surround consumers and create events that are worthy of consumers’ memories. The experience economy is to create a personalized life and business experience to gain profits. “Experience” also widely penetrated into various design fields. As a high comfort product, shoes are more in line with the economic development trend. As a footwear brand’s terminal sales platform and brand communication carrier, footwear stores have an inevitable trend of experiential design and development.