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如何才能使企业在市场竞争中长期生存和发展?这是每一个企业经营者都会关心的问题,也是企业理论要回答的重要课题。企业理论发展到今天,能够较好地回答这一问题的是美国人提出的核心竞争力理论。一、企业核心竞争力的概念?(一)什么是企业核心竞争力?所谓企业核心竞争力,就是拥有别人所没有并能为企业带来竞争优势的资源或能力,体现在人力、产品、技术、服
How to enable enterprises to survive and develop in the long-term market competition? This is a question every business operator will care about, and it is also an important subject to be answered by business theory. The development of business theory to today, to better answer this question is the Americans put forward the core competitiveness theory. First, the concept of the core competitiveness of enterprises? (A) What is the core competitiveness of enterprises? The so-called core competitiveness of enterprises, that is, others do not have and can bring competitive advantage for the enterprise resources or capabilities, reflected in the manpower, products, technology ,clothes