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全球经济一体化使电子商务行业迅猛发展,同时电子商务人才需求量也逐步上升。在新疆和田地区电子商务消费环境尚未成熟,消费者观念仍比较落后。目前该地区职业学校在电商人才培养模式方面存在专业定位不清,课程设置欠佳,技能训练和实践环节缺乏,“网店教学”偏离教学方向等不足。因此应按照市场实际需要制定培养计划,划分具体培养方向,加强实践教学,提高学生敢于竞争的能力,改变其就业理念,以培养出优秀的、适应企业发展需求的电商人才。
Global economic integration makes the rapid development of e-commerce industry, while the demand for e-commerce talent is also gradually rising. In Hetian, e-commerce consumption environment is not yet mature, and consumer attitudes are still relatively backward. At present, the vocational schools in the region have some problems in the e-commerce talents training mode, such as unclear professional orientation, poor curriculum, lack of skills training and practice, and deviations from teaching directions. Therefore, training plans should be formulated in accordance with the actual needs of the market, divided into specific training direction, to strengthen practical teaching, to improve students’ ability to compete, to change their employment philosophy so as to cultivate excellent talents capable of meeting the development needs of enterprises.