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影院出去拉人曾几何时,电影票竞相降价成为一个被人瞩目的焦点。然而观众是否真的对看电影趋之若鹜了呢?如今,与电影连缀在一起最多的形容词是诸如“冷落”、“低谷”、“滑坡”之类的词语。最近,笔者调查了北京城一些影院,其中电影放映业中处于龙头老大的首都电影院利润不超过10%。其余60余家影院的境遇更为惨淡,出现了门庭冷落的凄凉景象。作为拥有多层次、庞大文化消费群体的京城尚且如此,各中小城市的影院关门、转行或亏本也就不足为怪了。
When the theater went out to pull people once, movie tickets competing price cuts become a focus of attention. But is the audience really flirting with watching movies? Today, adjectives most often associated with movies are words such as “cold”, “trough”, “landslide” and so on. Recently, I surveyed some of the cinemas in the city of Beijing, in which the capital theater in the film projection industry is no more than 10% profitable. The remaining 60 more cinema situation even more bleak, there has been deserted desolate scene. As a capital city with multi-level and large-scale cultural consumption groups, it is not surprising that the cinemas in small and medium-sized cities are closed, switched or lost.