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尽管1999年圣诞节期间的销售业绩喜人,但在线零售商没有在华尔街得到期待的礼遇。Amazon.com 第四季的销售业绩超过了6.5亿美元,比去年全年的销售收入还要高,也超过了预期的目标,但其股价却在一天之内下跌了近13%。而另一家同样在第四季取得骄人销售业绩的两栖零售商 Sears 也遭受了与 Amazon.com 同样的命运。Argus Research 的 Alan Mak 指出,问题在于1999年的这个圣诞季是多年以来最好的,美国人从未像这个圣诞季有如此高的消费热情。在1999年第三季,消费者指数就增长了4.9%,第四季无疑会更高,但还未获得具体数字。因此,人们不
Despite the impressive sales performance during the Christmas season of 1999, online retailers are not receiving the courtesy of Wall Street. Amazon.com posted more than $ 650 million in sales in the fourth quarter, higher than its full-year sales revenue and exceeding its expected target, but its stock price dropped nearly 13% in a day. Another amps retailer Sears, which also made impressive sales in the fourth quarter, suffered the same fate as Amazon.com. Alan Mak of Argus Research points out that the problem is that the 1999 Christmas season is the best for years, and Americans have never had such a high spending passion as this Christmas season. In the third quarter of 1999, the consumer index increased by 4.9%. There is no doubt that the fourth quarter will be even higher, but no specific figures have yet been obtained. So people do not