论文部分内容阅读
把PPG网络直销模式和传统经营模式进行比较,不难发现各自的利弊。PPG把建设、经营、管理渠道的费用花在了呼叫中心、快递,以及大规模推广上,减少了中间商环节,其营销核心重点集中在了做品牌和直接面对消费者上。这从一定程度上解决了传统企业的库存和市场管理难题,更有利于满足贴身个性化定制的需求,促使企业不用各个区域开发也能实现市场的快速规模化。
The PPG network direct sales model and the traditional business model for comparison, not difficult to find their own advantages and disadvantages. PPG to build, operate, manage the cost of the channel spent on the call center, express delivery, and large-scale promotion, reducing the middleman link, the core of its marketing focus on doing the brand and the face of consumers directly. This to some extent, to solve the traditional business inventory and market management problems, but also more conducive to meet the individual needs of personalized custom, prompting companies to develop each region without the rapid scalability of the market can also be achieved.