论文部分内容阅读
注意微博调性,巧妙设置话题,策划线下线上活动,鼓励粉丝分享故事,这是奥运营销中品牌通过微博沟通消费者的有效途径。
Pay attention to the tweets of microblogging, ingeniously set topics, plan online offline activities, and encourage fans to share stories. This is an effective way for the brands in the Olympic marketing to communicate with consumers through Weibo.